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Chapter 01 ยท The Manifesto

We don't sell decks. We ship the stack other teams promise.

CommerceMessaging is operated by Firstlance INC from Lexington, Kentucky. We provision verified WhatsApp Business APIs, build catalogs and ship broadcast playbooks for direct-to-consumer brands, service businesses and B2B teams.

The Firstlance INC team
Vendor-neutral Owned by you Senior operators only 30-day money-back

Vendor-neutral

We provision through Meta, Twilio or 360dialog. The right BSP for your region and volume โ€” not the one we are paid to push.

Asset ownership

Every WABA, catalog and template is created inside your Meta Business Manager. We stay collaborators only as long as you want.

Operator-friendly

You walk away with a tidy admin dashboard your team can actually use โ€” no BSP console training required.

What we believe

WhatsApp commerce should be boring to operate and exciting to read in the dashboard.

Four operating principles we hold ourselves to โ€” they shape how we scope work, pick BSPs, and hand off assets.

  • Fixed-price work beats retainers.

    You should know what you are buying. Every plan is a defined deliverable, not a meter running in the background.

  • Catalogs are storefronts.

    A WhatsApp catalog is a checkout surface, not a PDF. We build it for conversion.

  • Compliance is a feature.

    We never ship templates that break Meta policy. Less friction means more sends, not fewer.

  • Your data, your account.

    Every asset is created on your Meta Business Manager. You leave with everything.

Our journey

From first conversation to verified WABA โ€” in days, not quarters.

Here is what working with us looks like end-to-end.

Day 0

Pick a plan

You choose the plan that fits your scale and pay once. We get a notification within minutes.

Day 1

Submit your brief

You fill the order intake form โ€” business profile, product source, audience, tone. Your account manager opens the chat.

Day 2โ€“3

We provision

We pick the right BSP for your region and volume, kick off Meta Business Manager verification, and start the catalog build.

Day 5โ€“7

Templates submitted

Broadcast templates go to Meta for approval. We design conversation flows and wire up cart-abandonment events in parallel.

Day 8โ€“10

Verified WABA live

Your WhatsApp Business API is verified, catalog is published, templates are approved, dashboard is live. First broadcast goes out.

Day 30

Money-back window closes

If you are happy, we hand off completely. If you are not, we refund 100% โ€” no questions asked.

By the numbers

A small team, deliberately measured output.

We do not chase logos. We pick scopes we can finish well and ship them on the calendar we promised.

100%
Asset ownership

Every WABA, catalog and template lives in your Meta Business Manager.

3
BSPs we provision

Meta Cloud API, Twilio and 360dialog โ€” picked per region & volume.

30d
Money-back window

No-questions-asked refund window on every plan we ship.

1h
Median chat reply

Average first response inside the order chat during business hours.

Built to integrate

We meet your stack where it lives.

Provisioning is only half the story. The harder half is wiring WhatsApp into the systems your team already uses โ€” your store, your CRM, your helpdesk.

Webhook-first
Most stacks ship in under a day
BSPs
  • Meta Cloud API
  • Twilio
  • 360dialog
eCommerce
  • Shopify
  • WooCommerce
  • Magento
CRM
  • HubSpot
  • Pipedrive
  • Salesforce
Helpdesk
  • Zendesk
  • Intercom
  • Freshdesk
Analytics
  • GA4
  • Segment
  • Klaviyo
Custom
  • Webhooks
  • REST API
  • GraphQL
How we work

Five non-negotiables we ship every project with.

01

Senior operators

No interns. Every order is touched by someone who has shipped at least 20 WABAs.

02

Built-in chat

No email back-and-forth. Every order has a live chat โ€” you and us, attachments and all.

03

Loom walkthroughs

Every deliverable ships with a recorded walkthrough so onboarding is a 10-minute watch.

04

You stay the owner

Every WABA, catalog and template is created in your Meta Business Manager.

05

One-time pricing

No retainer. You buy a build, you get a build. Want more? Buy another plan.

Got something specific to ask?

Have a question that is not in the FAQ?

Drop us a line โ€” we reply inside one business day. No salesy auto-responses, no calendar gymnastics. Just an actual operator answering your question.

Replies under 1 business day No phone tag Senior operator, every time